The Discovery of Ramen on Kickstarter

Greetings! Today we launched a Kickstarter campaign for our new book idea The Discovery of Ramen.

Hopefully this will be the first adventure in an ongoing series called The Asian Hall of Fame.

The kids Emma and Ethan see something that piques their curiosity. Lucky for them...POOF! Out of a cloud of smoke comes a cute red panda! Dao can show them how that cool thing was invented in Asia. Dao can guide them back into time and place and bring them to where it all began.

The first journey is about ramen!

There has never been a U.S. children's book about ramen.

We intend to remedy that oversight. Ramen is more popular than ever and millions of people love eating it around the world.

So we hope those ramen lovers will learn about our book idea and support it on Kickstarter.

The tale of ramen starts in Japan in the 1800s. From there, Dao leads Emma and Ethan across the country to explore how these noodles became special. Together they visit restaurants, factories, and museums.

Then they zip through the decades, into outer space and back to America, where ramen mania has gripped the West!

Co-authors Phil Amara (The Treehouse Heroes) and Oliver Chin (Julie Black Belt) unite with artist Juan Calle (Good Dream, Bad Dream) to create a journey that blends travel, history, culture, food, and fun!

We have a special combo of rewards for our Kickstarter backers. So check out our project and we appreciate your support.  With your help, we'll all enjoy fantastic storybook which can be a great gift to give for the upcoming holiday season.

The rooster has landed

Just in time for the holidays, our new adventure The Year of the Rooster has arrived!

This is the 12th and final adventure in our annual series Tales from the Chinese Zodiac.

Ray is a young chick who has a bundle of energy! He and his friend, the girl Ying, embark on an incredible journey to find a mysterious and magical creature. But can Ray discover his own calling along the way?

The fantastic art is by Juan Calle, who created our recent superhero story Good Dream, Bad Dream.

The Rooster, like 2016's The Year of the Monkey, features a bilingual translation in simplified Chinese.

Good news! Barnes & Noble bookstores nationwide will sell The Year of the Rooster in their Chinese New Year displays in their children's sections in January 2017.

Also select Costco and Hallmark stores will carry our book to the delight of lucky shoppers.

Ray looks forward to flying into your hearts!

May = Asian Pacific American heritage month

It's that time of year again, when both the USA and Canada commemorate the cultures and contributions of their Asian citizenry. Hooray!

We have 5 new Asian themed stories to share with you this season. We've reprinted children's books authored by Ying Chang Compestine and have redesigned them with new bilingual translations in simplified Chinese.

1) Boy Dumplings: A Tasty Chinese Tale
- illustrated by James Yamasaki

Set in old Beijing, this fun-filled romp follows the travails of a hungry ghost. Perchance he stumbles upon a boy who looks good enough to eat! However, the clever child convinces the ghost to delay his easy meal and instead make the more delicious (but more complicated) recipe of "boy dumplings."

2) then there are 4 stories in our series Amazing Chinese Inventions
- illustrated by YongSheng Xuan

The three Kang brothers, Ting, Pan, and Kùai, always seem to get themselves in a pickle. But using their wits and resources, they produce some of the world's greatest creations!

"Xuan’s colourful illustrations with their thick, bold outlines are eye-catching"
- CM magazine

a) The Story of Chopsticks 

The youngest child, Kùai never got enough to eat. Maybe he can he grab food right off the over, when it is too hot for others to touch...but how? Soon the entire Kang family is eating with sticks. But should the boys bring them to a big wedding banquet?

b) The Story of Noodles

It's time for Mama Kang to win the annual cooking contest. But when she leaves her three sons to oversee making her dumpling wrappers, look out!

Boiled strips of dough end up everywhere! Hmmm, but they do taste good. With no time to waste, the Kangs submit a new dish to the judges.

What will everyone think about their entry of... noodles?


c) The Story of Kites

Protecting the rice during the harvest is a full-time job! Whew!  Shooing hungry birds from their fields never stops. Ting, Pan, and Kùai wonder if there is a better way.

Perhaps they can figure out a way to fly in the sky and beat these birds at their own game. They do have some materials handy.

Ouch! Flying themselves may be out of the question. But maybe they can launch something else!

d) The Story of Paper 

These Kang boys need to pay more attention at school! So their teacher writes messages on their hands to show their parents. How embarassing!

If only their teacher could write on something else.

The brothers brainstorm and come up with an idea that may result in what becomes an indispensable school supply!

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Enjoy these tall tales and another month of celebrating Asian themes and adventures!

Happy Holidays from Max the Monkey

Everyone's heard of the Monkey King right? 

The Journey to the West has inspired countless adaptations across the centuries. As legend has it, Wu Cheng'en wrote this Chinese novel during the 16th century's Ming dynasty. Later the story became renowned as one of the Four Great Classical Novels of Chinese literature. The others are Water Margin, Romance of the Three Kingdoms, and Dream of the Red Chamber.

Modern versions of Journey to the West include the popular manga and anime Dragon Ball Z, created by Japan's prolific comics artist Akira Toriyama in 1984.  As a little child, Goku starts off with a nice brown tail... but then it gets cut off! Ouch! A nice cartoon version of a boy's timeless rite of passage into adulthood, wouldn't you say? As a small consolation, at least in the future Goku gains a power that would put Clairol and many hairdressers out of business - our spiky headed hero enjoys free and instant hair coloring when he goes Super Saiyan.

In 2008, Hollywood was inspired. Lion's Gate got the bug with its Hong Kong flavored flick The Forbidden Kingdom. Here martial arts maven Jet Li transforms into old furry face himself to square off against the drunken master Jackie Chan. It's sort of the Asian cinematic equivalent of the Street Fighter IV but with better actors than Kylie Minogue and Jean Claude Van Damme.

In 2013 Kung Fu Hustle's Stephen Chow directed (but not starred) in a film aptly title Journey to the West. Therein the Buddhist hero undertakes the famed adventure by protecting a town from demons, falling in love with another fetching fighter, and searching for the fabled Mon-king.

Naturally, given the homegrown subject matter, this movie earned the most of any film in  China in its first day (beating the Transformers: Dark of the Moon only to be bested by the Transformer's even more boffo sequel Age of Extinction in 2014). Soon Chow's Journey became the highest grossing Chinese-language motion picture ever. Poor Wu Cheng'en. If he only had Walt Disney's lawyers, then he'd still be earning royalties.

Our first copy hot off the presses, nicely couched in the heavens.

Now what room in the world is left to say or show anything about the mythic Monkey King?

Well, we knew the upcoming turn of the calendar into 2016 (February 8th to be exact) would herald The Year of the Monkey.

What better way to commemorate this tradition (which has been celebrated for millennia) than to create a brand new character?

Viola!

Max is the son of the legendary Monkey King and Monkey Queen!

Sure this tyke has a lot to live up to (don't we all)...but even the sky is the limit for Max! But like kids everywhere, Max is learning how to learn...as well as squeezing in as much fun as possible!

Amazingly illustrated by the DreamWorks animator Kenji Ono, The Year of the Monkey will inspire readers to fly high! We look forward to sharing this fabulous new 11th adventure in our series Tales from the Chinese Zodiac in the coming year.

The prequel to Jurassic Park

Before the famous reptiles Tyrannosaurus Rex, Stegosaurus, and Triceratops existed, there was the Permian Era. In this span from 299-250 million BC, the terrible lizards were technically not considered "dinosaurs". But that doesn't mean they weren't always hungry!

So starts Dave Derrick's fourth storybook Play with your Food. Now an animator at Disney, Dave has created yet another fun, fascinating, and fully immersive adventure that kids and adults can both enjoy.

True to his track record of depicting charismatic animals (Sid the Squid; Animals Don't, So I Won't!; and I'm the Scariest Thing in the Jungle!), Dave populates this lost world with a rainbow of swimming, crawling, and flying beasts. But two in particular stand out...

The first is a little lizard called a coelurosauravus. Unfortunately it's timing is off, as it lands on the menu of a larger predator - the dimetrodon. Can the small fry convince the big cheese that it is better to play with your food? Remember that the law of the jungle is that it is the survival of the funnest!

Check out Dave's animated trailer and discover how these two cutups could teach Miss Manners what proper and practical etiquette really was...prehistorically! 

May is Asian Pacific American Heritage month... but still needs more diverse children's books

As you may know, the month of May commemorates the contributions and cultures of Asian Pacific Americans.

So it is notable that recently American publishers have recognized (again) that 90% of their children's books don't include diverse faces and themes.

A March New York Times article "Where are the People of Color in Children's Books?" rekindled the debate. The ensuing media coverage prompted New York publishers to form "task forces" to address the issue, get photographed doing so, and create Twitter hashtags - that's sort of like an interagency SWAT meeting without the guns or vans or deadlines. More concretely, School Library Journal dedicated their May issue to the topic of diversity.

There is nothing new under the sun, but the problem is real.

Capitalism is the wheel that drives industry. Superheroes, wizards, vampires, and female archers sell books. Publisher may wonder if Asians, Latinos, and Blacks buy enough books that feature characters like themselves. But it seems like publishing is even lagging behind TV and movies (which can't brag about their track records either) in including minority (soon to be the majority) actors. Even when you factor out the ubiquitous presence of Samuel Jackson, the boob tube is doing a better job than book publishing.

We founded Immedium in 2005 to address this very issue.

One-third of our stories (a dozen and counting) have been multicultural.  We've introduced Asian American characters in Tales from the Chinese Zodiac, Julie Black Belt, and Sora and the Cloud, who appeal to readers universally. This fall, we'll produce our first Spanish bilingual adventure with Liberum Donum, artists from Bogota, Columbia.

This week School Library Journal cited Sora & the Cloud in their culturally diverse book lis:

"An adventurous young boy takes flight on a friendly cloud in this delightful whirlwind of a daydream. The story is artfully structured, with reality turning to fantasy as Sora (a name that means “sky” in Japanese) climbs a tree and hops aboard a cloud for a whimsical journey above the city. His fanciful vision gently gives way to reality again when he drifts to sleep on the cloud and dreams of pleasures grounded in everyday life, like splashing in puddles and digging in sand at the beach. Sora’s airborne fantasy is charmingly depicted with a dreamlike palette of pastel colors. The San Francisco setting in combination with the bilingual text deftly shows the child’s Japanese American identity."
Therefore we celebrate the symbolism of May with you. We hope to continue sharing your journey of cultural exploration and appreciation.

Happy Chinese New Year - 2014 is The Year of the Horse!

We ring in the lunar new year with the 9th adventure in our Tales from the Chinese Zodiac series -  The Year of the Horse!

9 years already? Boy, time flies when you're having fun.

That we've certainly had in abundance during the past decade. Yet when we started, we knew we'd have a lot of ground to cover too. Think about it...when was the last time you've willingly embarked on a 12 year project where you had to make a product every year?

You parents out there know what we're talking about, when I say that having a child becomes much more than a 12 year project. But then would you want to have another baby the next year, and so on, and so on?

Well, without getting too philosophical about it (or straying into the familially fraught territory of TLC's reality TV show 19 Kids and Counting), let's just say we embarked willingly and with brio.

One of our goals was to publish fresh, meaningful stories about Asian American themes and characters. So this hitting upon concept was just too good of an opportunity to pass up. I mean no one had ever published a series of stories on each of the Chinese zodiac animals before in English (only later did we learn that a Chinese publisher had done so in Asia, but the tales were much different).

But let's get back to FUN.

2014's heroine is Hannah the Horse. She exemplifies the positive can-do attitude of kids who want to make their mark in the world and enjoy their journey at the same time.

Artist Jennifer Wood notches her 3rd straight hit (following Dragon and Snake) and displays her personal predilection for horses with vibrant scenes of Hannah and her pal Tom energetically romping through colorful vistas. These friends are simply joyful, just like any kids at play.

January 31, 2014 was the first day but the celebrations will kick into higher gears in the coming weeks. Jennifer presented at Kidspace Children's Museum in Pasadena today, and will read at Vroman's Bookstore on 2/8.

Meanwhile author Oliver Chin visits Southern California this week as well. He participates in the Bowers Museum's festival in Santa Ana tomorrow on 2/2 (quite a Super Sunday). Then he'll travel to many schools and libraries across Los Angeles - check out our event calendar.

In a way, the creators are emulating Hannah's trek to share the fruits of artistic creativity, one of which is the common experience of fun.www.immedium.com/products/yearofhorse.htmlwww.immedium.com/products/yearofhorse.htmlwww.immedium.com/products/yearofhorse.html

New book: I'm the Scariest Thing in the Jungle!

David Derrick (www.davederrick.com) is a veritable creative font. A story artist at DreamWorks Feature Animation by day, he has contributed to the movies Rise of the Guardians, How to Train Your Dragon, and Megamind. But at the same time, he has been imagining new stories chock full of animals that have the same bubbly enthusiasm and curiosity that kids have.

In 2010, Immedium published Dave's debut storybook Sid the Squid and the Search for the Perfect Job, which recently got a glowing endorsement from the Picture Book Review.

In 2010, we produced Dave's 2nd tale Animals Don't, So I Won't!, which is now sold at venues such at the Los Angeles Zoo and Hogle's Zoo in Utah.

This year, we complete the hat trick with Dave's newest romp I'm the Scariest Thing in the Jungle! In the wilds of India, the Bengal tiger is the king of the land but the saltwater crocodile is the master of the water. What will happen when the kids of these two fearsome beasts meet? Well, this will make the UFC look like kindergarten playtime...let's get ready to ruuuuuuumble!

Earlier in September, we displayed our sample copy at the annual convention of the Association of Zoos and Aquariums in Kansas City, MO. As expected, it was a big hit among these professional animal lovers and we took a bunch of pre-orders! Now you too can get your own copy - this time autographed by Dave himself with a unique animal sketch and free postcard!

Enjoy the trailer which features Dave's expressive character designs and beautiful watercolors:

Meet Dave as he reads at stores and museums throughout Southern California in October and Utah in November.

New 2012 book catalog

We've added 4 upcoming titles for your viewing pleasure!

Three are scheduled for publication in Fall 2012:

1. Justin Time: The Pancake Express by Brandon Scott (September).

This is a new series, adapted from episodes from the TV show of the same name, which began airing in the USA on PBS Sprout in April, and will broadcast on the Disney Channel in Canada in September. Watch a clip at www.justintime.net.

2. Animal's Don't, So I Won't by David Derrick (September).

This is Dave's 2nd story. His debut storybook was the humorous Sid the Squid and the Search for the Perfect Job.

3. The Treehouse Heroes, written by Phil Amara and illustrated by Alina Chau (October).

This original adventure is like an Asian version of The Teen Titans :) - penned by a veteran comics scribe and brought to colorful life by a popular professional animator.

Then the fourth will ring in the new year 2013:

4. The Year of the Snake, 8th in the Tales from the Chinese Zodiac series, written by Oliver Chin and illustrated by Jennifer Wood.

Peruse our catalog on the comfort of your own computer screen and download the Acrobat PDF.
http://www.immedium.com/products/immedium2012catalog.pdf

Culture Camp in Colorado

We hope you had a good Labor Day Weekend. Immedium author Oliver Chin spent his holiday at the final summer Heritage camp of the year in Fraser, Colorado. There he shared his Asian American (Tales from the Chinese Zodiac, Julie Black Belt) and other story books with families nationwide.

A two hour drive from Denver, the YMCA Snow Mountain Ranch is nestled in the Rocky Mountains. The facility grounds cover a startlingly wide expanse. For the car-less, this made walking a necessary and good workout in the mile high air.

The camp's area seems even wider to those campers who remember how a forest used to blanket the terrain between the lodges. It was so thick that one couldn't even see the next cabin through the trees. After the arrival of the infamous pine beetle, the trees died in the thousands during the past few years. These multi-story matchsticks had to be chopped down (and sometimes are visible in big piles, looking like a stack of twigs in the distance), leaving the surroundings strangely barren to those who remember verdant green woods.

However this desolate contextual memory stands in startling contrast to the vibrant proceedings of the camp itself. This year the theme was "Folktales". Attendance was the highest ever in the camp's 14 year history. Dozens of programs for preschoolers to parents filled three days to the brim.

Oliver taught one hundred precocious 3rd, 4th, and 5th graders how to create their own "zodiac" animals stories as 4 page comic books. Plus he managed to sooth the savage beasts of "post lunch" preschoolers by drawing a big dragon and reading The Year of the Dog.

One of many culture camps held during the summer, this was the 2nd Chinese session. which is aimed at families who have adopted children from China. The program (staffed by local college students who act as counselors) offers many sessions for kids (mainly girls with a handful of boys and non-adopted children) to learn and participate in cultural traditions from a land they don't quite remember. Parents volunteer in a myriad of ways (from cooking to teaching), and learn some ways to help their children come to grips with their dual Asian and American-ness, while their families simultaneous cope with a spectrum of "adoption" issues.

This was a whirlwind weekend full of inspirational friendship that spanned age and geography. Immedium was privileged to be a part of it, and appreciated the opportunity to meet new people who are eager to learn about and proud of their Asian-American identity.

The Kung Fu Kid showing at a bookshelf near you

Such is the fate of Generation X - to watch another wave of recycled stories from our youth. Oh, where do new stories come from? It seems the path of least resistance is clear. It is easier, cheaper, and less risky to bank on nostalgia and name recognition by redoing the Flintstones, Josie and the Pussycats, and Scooby Doo on the big screen. Yeech. What we're they drinking? Freddie Prinze Jr. and Rachael Leigh Cook were better off imitating Valley Girl, which copied Pygmalion. Next up are the A-Team and The Karate Kid.

Plus it is even savvier to appeal to the world's most populous nation and biggest emerging consumer market. The NBA opened the doors to the Middle Kingdom with the Trojan Horse of Yao Ming. Kung Fu Panda won over the hearts of the Forbidden City by denaturing the ideal a revolutionary action hero into a fat furry toy. Cue Will Smith and Jada Pinkett who wish to establish gainful employment for their son Jaden. Studios want their films to be #1 for their first weekend at any cost (creative or otherwise), so I'm sure that Columbia Pictures loves it when a plans comes together.

I never equated Jackie Chan with Pat Morita. But I'm sure that Jackie would have been better off reprising the role of Arnold from Happy Days. Jackie was a great Drunken Master, but I don't think Bruce Lee would have been caught playing a shadow of his former self, while simultaneously following the footsteps of a former burger flipper. Despite his prominent turns talking pidgin-English, at least Pat Morita helped raise the profile of Asian Americans as a lonely actor among a homogeneous eggshell-tinted cast. Mr. Miyagi was authentic in his limited way. Jackie just seems caught in a cycle of diluting whatever made him notable in the first place. (What else could have been the reasons to make Rush Hour 3 and Shanghai Knights?) You can blame it on aging or economic opportunism, but whatever it is, P.T. Barnum must be laughing because of it.

Let's forget for the time being the disingenuous mis-titling of the retelling of Ralph Macchio redux - that this weekend's remake is set in China with kung fu, as opposed to Japan (or Japantown or Okinawa) with karate. Or that the original writer of the screenplay was denied a credit. Or that Jaden only got the job because of his famous parents or that he acts like a typical 12 year old (i.e. not good enough to get the job in the first place). Or that we have a new target for the whole Avatar social-political criticism (i.e. a Westerner comes to a "native" culture, and shows he's the new savior and best warrior and gets the girl). The question is why can't we have some new stories with new characters. Do we have to swallow reheated leftovers from the cinematic microwave?

Sure, a movie can serve a good purpose - this flick can inspire children to take a martial arts class and learn discipline, good listening and exercise habits, and piety for peers and elders. (These are all laudable goals.) Or it can exploit the actual opposite values like a wolf in sheep's clothing - promoting the sexiness of violence, instant gratification, and egotism while ostensibly upholding the values of self-defense, self-respect, and self-mastery. Let viewers be the judge, but don't settle for the concept of "voting" with your pocket book by refusing to open it. That's like trying to tell Arizona that you disapprove of their recent immigration law by saying you won't vacation there.

If a movie piques your curiosity, great! Take some time, search some more. Dig a little deeper, beyond the superficial layer of merchandising (though Toy Story 3 may be a unique case now that Pixar was assimilated by the Disney Borg).

Check out www.julieblackbelt.com - we're proud of the book and Charlene Chua's dazzling artwork - and how that is based on a real story and a real kid. Here a girl can be the heroine (and not just a prize). Here a both man and a woman, and a mother and a father, can be inspirational teachers. Here stereotypes are challenged, not pandered to. Plus there's our itty bitty You Tube trailer :)

Though Julie Black Belt was published a few years ago, it may be new to you - and still seem new after the 10th reading.

If so, that's great too.

Menlo Park Library reserves a seat on Baltazar and the Flying Pirates

Today we received a most appealing invitation from the warm staff at the Menlo Park Library (California) to come read our upcoming book Baltazar and the Flying Pirates. Marke ye calendars for October 5th at 6:30 pm for a hearty family story time, arr!

They kindly informed us that the young readers down there really like their pirates, so they certainly have a deserving treat coming to them (as do the folk at the library in Pinole, CA on September 19th).

Meanwhile on the East Coast, illustrator Justin Roth is making his own dates to read this tall tale and show kids how to draw their own animated buccaneers. So far he's scheduled to present at the Children's Museum of Manhattan on September 27th and the Long Island Children's Museum on November 11th, with more venues to come.

The book is currently at the printer and due back in its finished glory later in August. This summer, countless families will enjoy their vacations at Disneyland, Great America, and Six Flag's - when they go back to school, they will relive their exciting memories with Baltazar!

In the meantime, we'll be sharing previews of the colorful cast and crew...so keep your eyes peeled on the fun just over the horizon.

Catch our Welcome to Monster Isle story time at MOCHA

If you're in Oakland, California tomorrow (Saturday, June 6th), visit the Museum of Children's Art downtown (www.mocha.org) at 1 pm and enjoy a fun story time. Author Oliver Chin will read Welcome to Monster Isle and kids will make their own monster in an arts & crafts activity afterward.

The picture on the left captures the book's artist Jeff Miracola next to his furry buddy the Yowie, who is one of the creatures featured in this wild adventure.

While you're at the MOCHA, enjoy the current gallery exhibition "Once Upon a Time: Children's Book Illustrators Then and Now." This popular annual exhibit features the current work of children’s book illustrators alongside works created by the artists when they were children! Naturally Jeff is one of the participating artists and has contributed the drawing on the right: he was 10 years-old when he created this Unicorn and Rainbow piece.

This show inspires kids to keep drawing and being creative, just like pros such as Jeff.